Live streaming has been trending ever since its existence. It has changed the complete dynamics of marketing a brand. It has helped many big and small brands to leverage by expanding its reach globally. Boosting interactions and evoking a sense of fun has been a core strategy of live streaming solutions. It allows people to connect irrespective of geographical limitations.
It is considered as one of the most powerful marketing tools in current marketing dynamics. Live streaming enables audiences to interact directly with the brand through real-time commenting. The audience can show appreciation by adding comments and hearts at the time of live webcasts. Various social media platforms are battling up to serve the best live streaming solutions. A large number of digital marketers are inclining towards live streaming solutions to expand their brand or business. Live stream via Facebook has been used by multiple brands as it has millions of active users around the globe which helps any brand to leverage.
Facebook, Periscope & Youtube are some of the most popular live-streaming social networks that have been serving brands of various sectors. It has completely resolved the geographical barrier and connected a brand to a large audience base globally, thereby offering endless possibilities for expansion.
Periscope was the first app to introduce periscope live stream in 2014 which later became a trend within no time. Other social media platforms walked on the same path and started offering live streaming services. Facebook, Instagram, YouTube all worked on its algorithms and started offering live streaming services to stay ahead in the digital race. Whether a brand wants to establish itself around the globe or any existing brand wants to change its positioning, live streaming serves all.
Brands should select the social media platform to stream live accordingly, that suits their requirements and where they are likely to find their potential audiences. Youtube live stream events reached millions globally leaving the barrier of geographical restrictions behind. Live webcasting solutions allow brands to organize events, give the audience an authentic look of the organization by sharing behind the curtain scenes. Live webcasting has boosted interactions between brands and customers in real-time while connecting them emotionally, which later results in brand loyalty.
Instagram is the most popular app amongst gen-next and the brands that target gen G can easily reach its potential customers by live streaming on Instagram. Live broadcast on Instagram has helped many new brands to make their place in digital marketing dynamics in the current era. Live streaming networks have worked on their interactive features which allow brands to get customer feedback through real-time commenting. Live streaming has helped various brands to expand their reach globally thereby boosting sales leads and help in the expansion of the business.
But selecting the right channel for streaming live helps you in reaching your target audiences with ease. Facebook Live, Youtube Live & periscope Live all offer live streaming services and interactive solutions but work differently and are used for different audiences. Let’s understand the difference between the most popular live-streaming social media platforms. It will help you in selecting the right live streaming platform as per your business needs.
Periscope
Periscope is the first app that introduced live streaming in 2014 which was purchased by Twitter in 2015. A large number of brands started using periscope live streams to expand their business. It has made it easy for brands to reach a worldwide audience within no time which static marketing was unable to accomplish. Periscope live stream becomes popular within no time and various other platforms even started to offer live streaming services. Live broadcast on periscope can even be viewed by twitter followers as periscope and twitter are well integrated and in sync. Periscope live streams have their audience base who tune in live at the time of live broadcast on periscope while allowing brands to connect with their audience directly.
When a live broadcast on periscope is shared with twitter followers it gets more clicks and likes, thereby increasing the brand reach. Periscope live streams can be shared on various other social media platforms. It helps in expanding brand reach and attracting potential customers from here they are.
Whether a brand wants to showcase product demonstrations or organize a product launch event and so on, opting for live broadcast on periscope reaches millions with no time. Twitter has a more niche audience base, periscope live streams are even used for the expansion of the enterprise. When a brand or business opt to live broadcast on periscope it enables audiences to add hearts and live comments.
Periscope live streams have an inbuilt map feature, that allows viewers to view the live broadcast on periscope from anywhere around the globe. Once the live broadcast on periscope gets over, it is saved automatically for 24 hours which allows viewers to catch the saved version of the periscope live stream.
Facebook Live
Facebook is one of the most popular social media platforms around the globe that has millions of active users. When a brand opts to live stream via Facebook it reaches millions globally. Facebook live stream has helped many brands to boost their sales leads and attracted a large audience base globally. It has helped many new brands to establish themselves to the worldwide audience. Facebook allows brands to share the Facebook live stream on the website which results in attracting more traffic to the brand’s website.
Facebook live stream allows customers to interact with the brand directly through real-time commenting thereby building customer brand relationships. Most valuable questions by viewers are answered at the time of the live webcast. The live stream via Facebook is just a click away. You can simply stream live by clicking the “Go live” button.
A notification will be sent to your friends and followers as soon as you stream live via Facebook. You can even share Facebook live stream to other social media platforms, thereby increasing the possibility of finding more potential customers. The Facebook live stream can last for an hour. Facebook live stream stays for 24 hours after the live webcast ends. Commenting is not enabled if you view the saved version of the Facebook live stream.
Youtube live
Ever since live streaming has become the trend for marketing, Youtube has worked on its algorithms to move with the current trend. Youtube webcasting service providers allow any brand to stream live on Youtube. Youtube live stream events last for a much longer duration when compared to other social media platforms. Youtube live stream events can last for up to 2 to 4 hours. You must have your presence on Youtube with a Youtube channel and a hundred plus subscribers if you plan to stream live.
Brands that already have a presence on YouTube have many subscribers which make it easy for them to stream live. Youtube streaming service companies help you to share your Youtube webcasts with various other platforms at the time of live webcasts. Youtube webcasting service providers are often hired by colleges or universities to webcast seminars, lectures & functions. You can change the privacy setting to the public, which allows a large audience base to tune in at the time of Youtube live streams.
